Joe is UEFA A licensed Coach and is formerly a Coach Mentor and Developer/Tutor for the English Football Association delivering on UEFA C courses as well as formerly an under 16 Head Coach at Tottenham Hotspurs Academy on the female side. Joe has also worked as a Coach at MK Dons Football Academy with their u12's Boys and is now a Technical Director at SCA Portland where he has helped cultivate a different way of thinking around developing players and Coaching challenging traditional models and frameworks to make the individual the center of the learning process and celebrate expressive and creative young people. 

Joe grew up on a council estate/project in North West London Grahame Park Estate, one of the largest in Western Europe where he was exposed to street football. Due to the variability of the environment and the demands of playing mixed ages and ranges Joe developed a love for creative players and actions. Freedom, exploration and experimentation that lived on the street were however stifled in more organized club settings. Playing at professional academies in London in the late 90's and early 2000's Joe felt disillusioned with the risk averse nature of the adult centered surroundings and set about not allowing that to become prevalent in the environments he has gone onto set both as a Coach and leader.